REELDAY – PRIVACY POLICY
1. Who We Are
ReelDay (“we”, “us”, “our”) is responsible for your personal data.
Business name: Heliexpert Ltd Trading As ReelDay
Email: admin@reelday.co.uk
Address: 24 Sandford Leaze, Avening, GL8 8PB
We are the “data controller” for the purposes of UK data protection law.
2. What Data We Collect
We may collect and process the following information:
a) Identity and contact data
- Name
- Email address
- Phone number
- Billing and delivery address
b) Order information
- Booking details (dates, rental period, products)
- Wedding date (if provided)
- Delivery instructions
c) Payment data
- Payment information is processed securely via our payment provider (e.g. Stripe).
- We do not store full card details.
d) Verification data
- Photo ID or proof of address (if requested)
e) Communications
- Emails and messages between you and us
f) Website usage data
- IP address
- Browser type
- Pages visited
3. How We Use Your Data
We use your data to:
- Process and fulfil your order
- Arrange delivery and returns
- Communicate with you about your booking
- Provide customer support
- Verify identity where necessary
- Prevent fraud or misuse
- Improve our website and services
4. Legal Basis for Processing
Under UK GDPR, we rely on:
Contract
To fulfil your booking and provide services.
Legitimate interests
To:
- Prevent fraud
- Improve our service
- Manage our business operations
We have carried out a legitimate interests assessment to ensure our interests do not override your rights.
Legal obligation
Where required to comply with legal or regulatory requirements.
5. Sharing Your Data
We only share your data where necessary:
- Payment providers (e.g. Stripe)
- Courier services for delivery and returns
- Service providers (e.g. hosting, email tools)
- Legal or regulatory authorities where required
We do not sell your personal data.
6. International Data Transfers
Some of our third-party providers may process data outside the UK.
Where this occurs, we ensure appropriate safeguards are in place, such as:
- UK adequacy regulations
- Standard contractual clauses or equivalent protections
7. Data Retention
We keep your data only as long as necessary:
- Order and transaction data: up to 6 years (for tax and legal purposes)
- Communications: as needed for customer support
- Verification data: retained only as long as necessary for risk management
8. Your Rights
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Object to processing
- Request restriction of processing
- Request data portability
We will respond to all data rights requests within one calendar month.
To exercise your rights, contact us at:
admin@reelday.co.uk
You also have the right to complain to the Information Commissioner’s Office (ICO):
https://ico.org.uk
9. Data Security
We take appropriate measures to protect your data, including:
- Secure payment processing
- Restricted access to personal data
- Use of reputable third-party providers
10. Cookies
Our website may use cookies to:
- Ensure core functionality
- Analyse website usage
- Improve performance
Where we use non-essential cookies, we will request your consent via a cookie banner before placing them.
You can also control cookies through your browser settings.
11. Third-Party Services
We use third-party providers (e.g. payment processors, couriers, hosting services).
These providers may process your data in accordance with their own privacy policies.
12. Changes to This Policy
We may update this policy from time to time.
The latest version will always be available on our website.
13. Contact
If you have any questions about this policy, contact:
admin@reelday.co.uk